BACK // NEXT		BACK // NEXT   CAFRE With CAFRE's rebrand successfully implemented by Blue, the primary objective for the following year was to provide design, brand and marketing support for all of CAFRE’s activities with the task of improving induction figures onto the courses. Historically CAFRE utilised cinema advertsing to drive recruitment at key times of the year. Photographic stills had been used previously to advertise the college but Blue recognised the possibility of using motion graphics to deliver more impact for the marketing spend. We conceived and coordinated the delivery of a cinema advert that previewed across Northern Ireland before screenings of Pirates of the Caribbean 2. Blue then applied this distinctive concept across a variety of printed media throughout the following year. - Brand Identity - Motion Graphics Advertising - FE and HE Prospectuses - Educational Literature - Exhibition graphics - Postcards and Posters