BACK // NEXT		BACK // NEXT   CARTER Following the success of Carter's first direct mail campaign the retailer was encouraged to keep their direct mail offering sharp and exciting. The result was a more detailed and more extensive product offering with a local photoshoot featuring Belfast based models wearing Carter clothing and accessories. The 24 page booklet went on to win a Gold at the 2007 PANI awards. As a supplement to the Forecast series we also produced a personalised pack containing a set of polariod photographs featuring designer clothing brands and accessories woven into a voyeuristic story. This mail piece also received recognition at the PANI's with a bronze award.